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Brazilian Joia™ Strengthening + Smoothing Shampoo

$12.00

A highly lathering, sulfate-free shampoo cleanses gently without ever stripping. Our patented SOL Seal Technology™ with plant-based keratin and hair-healthy Brazilian Beauty Blend is clinically proven to smooth and repair hair.

Wrap your strands with a hug + treat action to fuse together split ends, reduce breakage and help prevent future damage.

  • 54% reduction of breakage*
  • 74% of split ends mended*
  • Color-safe, sulfate-free, paraben-free

*Strengthening and Smoothing for Hair that‘s 2x as strong when shampoo and conditioner are used together

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Product Description

A highly lathering, sulfate-free shampoo cleanses gently without ever stripping. Our patented SOL Seal Technology™ with plant-based keratin and hair-healthy Brazilian Beauty Blend is clinically proven to smooth and repair hair.

Wrap your strands with a hug + treat action to fuse together split ends, reduce breakage and help prevent future damage.

  • 54% reduction of breakage*
  • 74% of split ends mended*
  • Color-safe, sulfate-free, paraben-free

*Strengthening and Smoothing for Hair that‘s 2x as strong when shampoo and conditioner are used together

A highly lathering, sulfate-free shampoo cleanses gently without ever stripping. Our patented SOL Seal Technology™ with plant-based keratin and hair-healthy Brazilian Beauty Blend is clinically proven to smooth and repair hair.

Wrap your strands with a hug + treat action to fuse together split ends, reduce breakage and help prevent future damage.

  • 54% reduction of breakage*
  • 74% of split ends mended*
  • Color-safe, sulfate-free, paraben-free

*Strengthening and Smoothing for Hair that‘s 2x as strong when shampoo and conditioner are used together